I’m sitting at my computer getting ready to write this blog for today. My book, When Hell Freezes, has released and I am uber-excited about it. But, I really have nothing to blog about. I can’t figure out if this is because I am really just brain dead or because the truth is I don’t really think anyone reads blogs anymore.
It’s funny how things work. When I was first published in 2008, blogging was THE way to get readers to find your books. Invested readers searched out our blogs, read our daily remarks. We were all making blog groups—authors commenting on each other’s blogs regularly. Who had the most traffic?
These days, in my opinion, blogging has oversaturated. Other than an announcement of my latest release, I don’t know that readers care about my blog at all. They don’t find books or authors that way anymore. No, they read ads, reviews, and newsletters.
So, if I am wrong and you are reading this blog today (and thanks for coming by to do that!) than I’d love to know what brought you here. How did you come to check out this blog today? Oh, and check out When Hell Freezes. Colt is awesome. He wants to kill Drew, who you met in Wolf’s Return.
Buy When Hell Freezes HERE: Decadent Publishing || Amazon || B&N || ARe
Colt Hannigan returns to the Black Hills Wolves Pack a changed and determined wolf. Thrown out after he stood against the former Alpha, he has no love for Drew Tao, the current Alpha. Colt plans to challenge Drew for leadership of the pack—until he lays eyes on Tasha, the woman he thought dead but whom he never forgot.
Permanently scarred after stepping between Colt and the former Alpha of the pack, Tasha survived for years by keeping her head down. Colt’s return is everything she’s desired, but she wants to live in a calm world surrounded by love, not another battle for dominance, which could destroy the newly-healed pack.
Can Tasha convince Colt to find peace in her arms? Will the Black Hills Wolves pack survive outside attacks if they cannot mend the internal injuries of the past?
I came to read from a tweet because I often wonder the same thing. :-)
Colt is a great name.
I read them. Lots and lots of them. And I comment on them. And I write a weekly one. So there!!! x
I read loads, comment on loads, loads of people read mine and I get lots of comments and re-posting, too. The only ones I don't look at, ever, are the ones that are obviously just there to promote one author's books. But I do read book blogs and buy books via reviews and interviews on them, too. I've recently started a book review blog and only this morning someone tweeted to say they'd bought a book having read my review of it. Use #MondayBlogs, #wwwblogs, #SundayBlogShare and do not despair!! :)
I read voraciously, so perhaps this is skewed, but I think all venues are still valid. Savvy readers search out new books and authors via dozens of platforms/outlets. These days there are simply a multitude of ways, which does get back to the validity of your point on oversaturation. Sometimes there is simply too much offered competing with too little time to enable every item to receive proprr attention. It does not mean that blogging, or any other platforms, is invalid.
One of the biggest problems is headlines. Authors give very little thought to them anymore. An intriguing headline gets hits. Another is inability to subscribe - a blog has a much better chance of being read if it shows up in a reader's inbox. The 3rd biggest reason is a lack of sharing - either authors dont have their blogs set to automatically share on their other social networks or they don't provide sharing buttons for readers to share with their networks. Get those 3 things right, as well as writing an engaging blog and readers will keep reading.
I read if something catches my eye. I don't really follow individual blogs - so the challenge is to get my attention.
I don't think blogs are dead at all, but maybe they've changed a little. As a reader I don't seek out blogs as much just to follow a favorite author, because other forms of social media are more interactive.
If I see an article on Facebook or Twitter that looks interesting I'll click through.
Your title caught me! And I do sometimes read blog posts, but I can never get to them all. But I agree - it's not really the way for authors to promote any more. Well done on your new release!
I checked out a profile with many mutual friends on Facebook and found this blog as a post on this many-mutual friends profile.
I think you're right about people not looking for blogs anymore and being an author (an author marketing that is) is very dificult as one has to keep up with the insane speed of developement of the social medias plus writing new books.
But I found you--months later.
Post a Comment